Canva vs. Adobe 2023
How do you know what tools to use and invest in when creating visuals for your brand? There’s no shortage to the options out there, but I’ll focus on the most common and widely used options. Canva, Adobe and Google! Yes, people use Google docs, sheets and slides to create visuals.
There are so many reasons to use a software like Canva! I’ll outline what I perceive to be the pros and cons for you based on my experience.
| Pros | Cons |
|---|---|
| Super user-friendly and easy to learn | Limited flexibility and customization |
| A ton of customizable templates, images, and design elements | Dependence on the pre-made templates can limit your creativity |
| Tools for editing and enhancing images easily | Limited compatibility with other design software |
| Collaboration features for teams working on design projects together | May not be suitable for users who need more advanced design capabilities or greater flexibility |
| Affordable, with a free version available for personal use and paid plans for businesses and organizations |
Overall, Canva and similar software can be a valuable tool for businesses, organizations, and individuals looking to create high-quality graphics for their marketing and communication needs. Canva is a holistic software, offering anything you might need to use. Including AI copy writing! YES! You heard me, AI copy writing! This feature is still in Beta and isn’t running super smoothly yet, so please do review your text and tweak it if you give it a try! If you have a hard time coming up with a solid framework for what you want to say, this is a great place to build from.
ADOBE CREATIVE SUITE
If you’re a mid to large sized business it might be worthwhile looking into Adobe creative suite. What’s interesting and advantageous from my perspective is the ease in which your projects can translate into marketing materials, printed documents and merchandise. It’s far easier to collaborate with industry professionals using Adobe.
| Pros | Cons |
|---|---|
| Industry-leading design software with advanced capabilities | Can be expensive and may require a significant investment in training and learning to use all of its features effectively |
| Wide range of tools and features for creating professional-quality designs | Can be complex and overwhelming for users with little design experience or those who only need a few basic features |
| Integration with other Adobe products and services, such as Photoshop and Illustrator | Requires a subscription to access all of its features, which can be a significant ongoing cost for businesses |
| Collaboration features for teams working on design projects together | May not be compatible with other design software or workflows |
| Regular updates and improvements to its features and tools |
Adobe is still my preferred tool when working for mid to large sized companies because it’s more universal when working with design professionals. When I say that, it’s far more collaborative and simple when dealing with printers for business cards, sending files such as logos, or large scale images for trade show booth printing etc. If you are also working on physical pamphlets and print-outs across multiple languages, you can either work the files internally or easily share them with someone externally to unify the files a lot more easily. Finally another excellent reason a larger company should consider Adobe Creative Cloud would be that all software across their suite of products interact seamlessly and beautifully with one another.
